West Cobb Magazine

Money Matters – Market Volatility, July


 Basket of EggsConventional wisdom says that what goes up, must come down. But even if you view market volatility as a normal occurrence, it can be tough to handle when it’s your money at stake. Though there’s no foolproof way to handle the ups and downs of the stock market, the following common sense tips can help.




DON’T PUT YOUR EGGS ALL IN ONE  BASKET  – Diversifying your investment portfolio is one of the key ways you can handle market volatility. Because asset classes typically perform differently under different market conditions, spreading your assets across a variety of investments such as stocks, bonds, and cash alternatives (e.g., money market funds, CDs, and other short-term instruments), has the potential to help reduce your overall risk. Ideally, a decline in one type of asset  will be balanced out by a gain in another, but diversification can’t eliminate the possibility of market loss. 

One way to diversify your portfolio is through asset allocation. Asset allocation involves identifying the asset classes that are appropriate for you and allocating a certain percentage of your investment dollars to each class (e.g., 70 percent to stocks, 20 percent to bonds, 10 percent to cash alternatives). An easy way to decide on an appropriate mix of investments is to use a worksheet or an interactive tool that suggests a model or sample allocation based on your investment objectives, risk tolerance level, and investment time horizon.                                               

FOCUS ON  THE FOREST, NOT ON THE TREES – As the market goes up and down, it’s easy to become too focused on day-today returns. Instead, keep your eyes on your long-term investing goals and your overall portfolio. Although only you can decide how much investment risk you can handle, if you still have years to invest, don’t overestimate the effect of short-term price fluctuations on your portfolio.  HOW YOU CHOOSE TO INVEST YOUR MONEY SHOULD BE CONSISTENT WITH YOUR GOALS AND TIME HORIZON.                                                                                                                                                              

LOOK BEFORE YOU LEAP – When the market goes down and investment losses pile up, you may be tempted to pull out of the stock market altogether and look for less volatile investments. The small returns that typically  accompany low-risk  investments may seem attractive when more risky investments are posting negative returns. But before you leap into adifferent investment strategy, make sure you’re doing it for the right reasons. How you choose to invest your money should be consistent with your goals and time horizon.

For instance, putting a larger percentage of your investment dollars into vehicles that offer safety of principal and liquidity (the opportunity to easily access your funds) may be the right strategy for you if your investment goals are short-term (e.g., you’ll need the money soon to buy a house) or if you’re growing close to reaching a long-term goal such as retirement. But if you still have years to invest, keep in mind that stocks have historically outperformed stable value investments over time, although past performance is no guarantee of future results. If you move most or all of your investment dollars into conservative investments, you’ve not only locked in any losses you might have, but you’ve also sacrificed the potential for higher returns. 

LOOK FOR THE SILVER LINING – A down market, like every cloud,  has a silver lining. The silver  lining of a down market is the opportunity you have to buy shares of stock at lower prices.

One of the ways you can do this is by using dollar cost averaging. With dollar cost averaging, you don’t try to “time the market” by buying shares at the moment when the price is lowest. In fact, you don’t worry about price at all. Instead, you invest money at regular intervals over time.

When the price is higher, your investment dollars buy fewer shares of stock, but when the price is lower, the same dollar amount will buy you more shares.

For example, let’s say that you decided to invest $300 each month towards your child’s college education. As the illustration shows, your regular monthly investment of $300 bought more shares when the price was low and fewer shares when the price was high:       

Although dollar cost averaging can’t guarantee you a profit or avoid a loss, a regular fixed dollar investment may result in a lower average price per share over time, assuming you continue to invest through all types of markets. You should consider your financial ability to make ongoing purchases, regardless of price fluctuations, however. (This hypothetical example is for illustrative purposes only and does not represent the performance of any particular investment. Actual results will vary.) 

DON’T STICK YOUR HEAD IN THE SAND – Don’t count your chickens before they hatch As the market recovers from a down cycle, elation quickly sets in. If the upswing lasts long enough, it’s easy to believe that investing in the stock market is a sure thing. But, of course, it never is. As many investors have learned the hard way, becoming overly optimistic about investing during the good times can be as detrimental as worrying too much during the bad times. The right approach during all kinds of markets is to be realistic. Have a plan, stick with it, and strike a comfortable balance between risk and return.

MAKING DOLLAR COST AVERAGING WORK  OUT FOR YOU – Get started as soon as possible. The longer you have to ride out the ups and downs of the market, the more opportunity you have to build a sizeable investment account over time.

Stick with it. Dollar cost averaging is a long-term investment strategy. Make sure that you have the financial resources and the discipline to invest continuously through all types of markets, regardless of price fluctuations. Take advantage of automatic deductions. Having your investment contributions deducted from your paycheck or bank account is an easy and convenient way to invest, and can help you get in the habit of investing regularly.

Disclosure Information — Important — Please Review Securities off ered by Reliance Securities, LLC Member NASD/SIPC. Accounts carried with National Financial Services LLC Member NYSE/SIPC, a Fidelity Investments® company. Not FIDC Insured | No Bank Guarantee | May Lose Value.

 Brian Adams



Brian Adams is a Financial Advisor for United Community Advisory Services serving Cobb, Paulding and Cherokee counties. He may be reached at brian_adams@ucbi.com or 770- 424- 4844.



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